India National Cricket Team head coach Gautam Gambhir has moved the Delhi High Court against the misuse of his identity through deepfakes, AI-made content, and unauthorized merchandise.
Gautam Gambhir’s legal team filed the case in the Commercial Division of the Delhi High Court on March 19. The World Cup-winning coach and batter claimed that his identity was being used again and again in a planned way in his complaint.
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Gautam Gambhir moves Delhi High Court over Fake AI content
The former BJP MP, who is also the Arjuna Awardee and Padma Shri recipient, has also asked for urgent action against 16 named and unnamed people or groups for making fake digital content and products while using Gambhir’s name and image without permission.
Gautam Gambhir Moves Delhi High Court Against Systematic
Misuse
of His Identity Through Deepfakes, AI Manipulation &
Unauthorised Merchandise— Nitin K Srivastav (@Nitin_sachin) March 19, 2026
Gautam Gambhir pic.twitter.com/OQrrNCzHa9
— Abhishek Tripathi / अभिषेक त्रिपाठी (@abhishereporter) March 19, 2026
To be continued…